How to make ad budgets smile in 2025: film in Portugal and Spain’s stunning locations (beaches, vineyards, cityscapes)
Before we dive in, let’s look at the big picture: With the economy throwing curveballs, it’s essential that advertising and creative agencies stay laser-focused on watching costs. But they still want those scroll-stopping campaigns, product videos and brand stories that grab attention for their clients. So how do you get great content while watching the bottom line?
Here’s the secret sauce you should consider: shoot your next campaign in Iberia - in Portugal and Spain - and partner with the creatives at Atmosphera Productions. You get jaw-dropping locations, our top-tier team with NYC-earned experience, and a price tag that won’t make your CFO wince. Plus, you tap into a unique blend of historic charm and cutting-edge modern architecture, all supported by state-of-the-art studios and facilities.
If you’ve never considered this option, here are some examples of how your brand - big or small - can take advantage of this strategy:
Lifestyle and fashion brands looking for beautiful backdrops for their offerings? Maybe it’s a sunny, wind-swept beach. How about a street scene with classic buildings in the background? Or trolleys, large plazas, and metropolitan settings? We have it here.
For auto brands looking for amazing scenery that pops on screen there are the Portuguese islands with mountains, cliffs, beaches, country roads and tiny villages. And we can’t forget the fact that sunny days here far, far, far outnumber cloudy days.
For advertising and marketing agencies needing a global look to their content will find a European look-and-feel, distinct natural scenery, modern buildings, timeless villages and towns.
And for agencies who don’t need exotic and different locations? You still get the top talent from our agency, remote project management, and a tried and trusted professional, creative partnership at reduced costs.
Why Atmosphera Productions? Because we think like you do.
As a global production company with locations in New York and Europe, Atmosphera looks at your project from all angles - creative, financial, logistical, and sustainable - to deliver the best possible outcome for clients.
The tale of two shoots
Shoot Example #1: A skincare brand’s NYC studio shoot
Our client wanted a warm, beachy vibe that matched their branding look-and-feel. Think sun, sand, and Golden Hour lighting. But they kept it local, in New York. So we booked a white box studio, designed a lighting plan, hauled in dozens of props, hired makeup artists, talent, and a full crew, and shot product video plus social ads (see below), TV commercials, and website videos.
The damage? Factoring in the following:
Studio rental at roughly $78–$250/hour for photo and video studios
Premium talent and crew rates (think $50–$250/hour per person depending on experience)
Props, makeup, lighting, and all the bells and whistles
The typical NYC price tag these days is $55,000.
Shoot Example #2: A lifestyle footwear brand’s Portugal shoot with similar scope, amazing views, and a way smaller bill
Our footwear client went a different route. We sourced and hired talent to wear the products, filmed for them across six stunning locations in Portugal-beach, forest, mountain path, pine forest, a lagoon and an historic town. The locations and wardrobe were selected to match their brand. And we kept the same creative scope: product videography, 15-second social ads (see below), and website videos. They flew select staff in to monitor the project, but thanks to Portugal’s cost-effective crew rates, affordable accommodations, and readily available (amazing) locations, the total cost came in at roughly 30-50% less than the skincare brand’s NYC shoot.
Why agencies should care
If you want to keep your clients happy with great content and without stretching budgets to the limit, Iberia + Atmosphera Productions is your new best friend. Here’s why:
The bottom line: shoot smarter, not harder
You want top quality content, but don’t want your budgets to spiral out of control. Shooting in Portugal and Spain with Atmosphera Productions means:
Saving serious cash (think 30-50% savings)
Accessing jaw-dropping, diverse locations-from sunlit beaches and historic streets to sleek, modern architecture
Working with the professionals at Atmosphera
Enjoying smooth project management that keeps productions running like clockwork
Aligning with sustainability values that resonate with modern consumers
Ready to take your next shoot global?
With Atmosphera Productions, you’re partnering with a global production company that thinks like you do. Let’s work together to balance creativity, budgets, logistics, and sustainability to deliver campaigns that look amazing and make financial sense.
Now, go forth and shoot smart. Your clients (and your CFO) will thank you.
